Bron: HBR, Amy Gallo 4 november 2015 You probably know by now that whenever possible you should be making data-driven decisions at work. But do you know how to parse through all of the data available to you? The good news is that you likely don’t have to do the number
Bell Pottinger verzamelde de belangrijkste digitale trends voor 2015. Geen glazen bol, maar meer een rangrijst op basis van trending topics op sociale media. Vandaar de hoge score van de usual suspects NFC, Internet of Things, Big Data en content marketing. Bron: Bell Pottinger
Not all investments in digital appear to pay off—a selective approach is essential when digitizing the enterprise. Bron: McKinsey&Company December 2014 | by Giuliano Caldo, Matthias Hoene, and Tunde Olanrewaju Digital technology is transforming the financial-services industry, and banks face the challenge of fully digitizing their businesses. To do so, they must
Bron: Game Analytics Julian Runge Say you produce and market mobile apps for iPhones. You have 1 million active users in the US. Now what are these users economically worth to you? Let’s do a little thought experiment: Say you were to sell them all at market cost-per-install (CPI) to other