
What Is Disruptive Innovation?
Bron: HBR, Clayton M. Christensen, Michael E. Raynor, Rory McDonald December 2015 The theory of disruptive innovation, introduced in these pages in 1995, has proved to be a powerful way of thinking about innovation-driven growth. Many leaders of small, entrepreneurial companies praise it as their guiding star; so do many executives at large, well-established