Tag Archives: Software Development

The perils of ignoring software development

Software is a key to market differentiation and value creation for an increasing number of products and services. Bron: McKinsey&Company February 2015 | by Peter Andén, Chandra Gnanasambandam and Tobias Strålin As digital technologies relentlessly reshape competition, products and services increasingly depend on software for differentiation and performance. Software is behind smartphones